开发商不畏淡季:1月8项目开盘

房天下  2014-01-27 08:04

[摘要] 2014年1月，烟台楼市共有8项目开盘，而月初则仅有5个项目有开盘计划，实际开盘率达到了160%，市场比预期相对活跃，而月初时有开盘计划的5个项目中，仅有香缇熙岸一个项目按计划开盘。

随着春节的临近，烟台楼市已经归于平静，各项目已经调整好营销方案应对已经来临的淡季。2014年1月份，整个楼市的活跃程度明显下降，无论是购房者意向还是开发商推盘方面，都没有明显亮点，而周末营销活动也逐渐转向春节答谢等暖场蓄客类活动。在传统新春佳节到来之际，烟台开发商也没有打扰大家过个好年的想法，14年开年推盘量骤跌。

房天下数据监控中心：2014年1月，烟台楼市共有8项目开盘，而月初则仅有5个项目有开盘计划，实际开盘率达到了160%，市场比预期相对活跃，而月初时有开盘计划的5个项目中，仅有香缇熙岸一个项目按计划开盘，其余4项目全部爽约，但另有7项目加入了开盘大军。环比12月来看，上月全市开盘量达到了17个，1月的环比降幅为53%，楼市受春节影响明显。

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 33.75pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="45" width="63">东泰百合苑	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">牟平区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台市东泰置业有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/1	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">15#、14#、10#	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">均价4500 元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">68-98	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">324
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 27pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="63">光上滨海国际公馆	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">芝罘区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台光上置业有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/1	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">19层	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">均价11900元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">40-140	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">20
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 27pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="63">香缇熙岸	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">福山区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台晟城置业有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/5	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">12#、14#	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="67">均价5400 元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="65">74—109	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">209
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 27pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="63">烟台星颐广场	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">开发区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台星颐置业有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/5	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">5号商业	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">待定	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">50-300	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">162
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 40.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="54" width="63">泰莱桃村国际城	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">栖霞市	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台泰莱房地产开发有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/13	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">2#、3#、3A#、13#、13A#、15#	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">均价3100元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">——	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">88
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 27pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="63">万科假日润园	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">福山区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台万宏房地产开发有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/18	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">8号楼，11层	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">均价6200 元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">90	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">66
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 27pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="63">保利紫薇郡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">芝罘区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台利发置业有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/18	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">6 9 12 15# 16 17 19#	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">均价7000 元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">99-125、100-150	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">335
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: white;WIDTH: 47pt;HEIGHT: 27pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="63">通世华府	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 33pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="44">芝罘区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 74pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="98">烟台金元置业有限公司	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 63pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" width="84">2014/1/16	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 54pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="72">——	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 50pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl67" width="67">均价9980元/㎡	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 49pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="65">——	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: white;WIDTH: 32pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="42">57

1月份开盘的8个项目分别是：东泰百合苑、光上滨海国际公馆、香缇熙岸、烟台星颐广场、泰莱桃村国际城、万科假日润园、保利紫薇郡、通世华府，8项目共推出房源1261套，环比12月5399套的推盘量下跌明显，降幅达到了77%。其中，无项目推盘量超过500套，4项目推盘量不足百套，时值年底，开发商基本停止开盘，即使开盘也采取了相对谨慎的策略，不会推出太多房源。

在8个开盘项目中，开发区星颐广场项目为商业房源，光上滨海国际公馆则为公寓房源，其余全部为住宅；芝罘区占了三个项目，福山区两项目开盘、开发区一项目推盘，中西部地区即使在淡季也具有较大的优势，而东部则仅有牟平区东泰百合苑一项目开盘。另有栖霞市泰莱桃村国际城项目开盘推出88套房源。

2月份烟台楼市仅有3项目计划开盘，新年前两个月，烟台楼市春节效应明显。2月前七天正值春节假期，全月预计受影响程度超过1月份，楼市将跌入谷底。开发商放缓推盘步伐，开始进入休整期。从往年春节所在月份来看，当月楼市都是一年中成交、推盘量的月份。因此2月份仅有3项目有推盘计划也是情理之中。

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